Portfolio & Case Studies

Projects that show the strategic impact of quality copywriting, presented with technical details about objectives, results, and methodology.

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Email Marketing & Conversion

E-commerce Automations (The EcoBrand)

Email campaign image

I developed a series of email flows to improve customer retention and maximize average order value (AOV) over a 3-month period.

1. Objectives

  • Increase the retention rate of new customers.
  • Maximize Revenue per Recipient (RPR) across flows.
  • Reduce the Abandoned Cart rate.

2. Key Results (KPIs)

  • RPR increased by 20% compared to the previous quarter.
  • Open Rate (OR) increased by 18%.
  • AOV for the Abandoned Cart flow increased by 32 RON.

3. Techniques & Implementation

  • Platform: Klaviyo (advanced logic implementation).
  • Copywriting: Email series structured around PAS principles.
  • Optimization: Constant A/B testing on CTAs and send time.
B2B Copywriting & SEO

Website Relaunch (Aegis Solutions)

B2B website image

A complex project involving a full website rewrite for a B2B software solutions company, focused on clarity and search engine optimization.

1. Objectives

  • Improve SEO positions for targeted keywords.
  • Increase form completion rate (Lead Generation).
  • Reduce Bounce Rate.

2. Key Results (KPIs)

  • Increase of 15 positions in SERP for 5 keywords.
  • Conversion rate (Form Completion) increased by 8.5%.
  • Bounce rate decreased by 12% (post-implementation).

3. Techniques & Implementation

  • Strategy: Creating a Tone of Voice (ToV) guide.
  • Copywriting: Structuring copy based on Jobs To Be Done (JTBD).
  • Optimization: Keyword density and logical H1-H6 structure.
Social Media Content & Engagement

Revitalizing Instagram Presence (Urban Studio)

Social media strategy image

I developed a new Instagram content strategy to increase authentic interaction and traffic to the online store, targeting a younger audience.

1. Objectives

  • Increase the organic Engagement Rate (ER).
  • Generate qualified referral traffic to the website.
  • Establish a cohesive visual and written style.

2. Key Results (KPIs)

  • Engagement Rate increased by 10% in 60 days.
  • Referral traffic from Social Media increased by 35%.
  • Carousel posts achieved 25% higher reach.

3. Techniques & Implementation

  • Strategy: Implementing 3 content pillars.
  • Copywriting: Using direct and personal micro-copy.
  • Optimization: Analysis of the optimal posting time (platform insights).
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